Curve Programme

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It is not the  Strongest that Survives nor the most Intelligent but the most Responsive to Change - Charles Darwin

In this current economic climate there will be winners and losers. Our service aims to set out the issues you need to address so that you are on the winning side.

We define winning as becoming stronger than the competitors and like Darwin maybe even dominant when the current Downturn is over. And like Darwin says, those who respond to the changing environment in the most effective way will be the survivors!

This is why we have developed our CURVE Programme. Its aim is to get your organisation in shape to face the challenges



The Newmarket CURVE Programme in Detail.

Module 1
  • Identifying Core Business Strengths and Opportunities
  • Understanding Internal Operations and Procedures
  • Identifying Priorities for Change
  • Agreement of Work Programme for Module 2 & 3

Module 2
  • Identify resources required to run business at current size to ensure balanced cashflow and profitability whilst protecting core Strengths and Opportunities
  • Assist in Change processes
  • Implement processes for Financial Control including
    • Cashflow management,
    • Credit Management
    • Purchasing Control
    • Budgeting
    • Financial Reporting
    • Staff Training
Module 3
  • Management of Efficiency to
    • eliminate non value added activities
    • Streamline business processes. Typically this involves integrating sales lead generation with sales orders, processing stock management and accounting.
  • Build up resources through ensuring internal cash generation, asset restructuring etc


Module 4

Taking the opportunities. Identify how the business can take advantage of the emerging newly changed market. This would involve

  • Understanding competitors – their strengths and weaknesses
  • Changes in customer needs in Product/Service Mix
  • New product opportunities or new outlets


We Understand Business
A well run Privately Owned Business is more responsive to change. It can be more customer focussed, flexible, innovative and cost effective than the larger companies. And of course they will always be hungrier than the big guys! These have always been the core ingredients of successful Small and Medium Sized Enterprises



Our Approach
The Structure of our CURVE Programme is set out above. For best results, we suggest involvement in all modules, all of which will be tailored to your specific circumstances. Individual modules, will however, also produce results.
We aim to keep costs down by using resources within the organisation. This approach has the added benefit of engendering a sense of ownership within the company of the process and develops skills for a changing environment. In Module 1 we will sit down with you and adapt the programme to suit your needs, timescale and budget.


About Us
We at Newmarket are a unique blend of separate but complimentary businesses. Together we carry a unique blend of skills in Finance, Strategy and Information Systems focussed on the needs of the Privately Owned Business. This unique blend aims to help companies adapt to the new environment in a practical and cost effective way. We focus in on these core ingredients and see how the business can be changed to make it more effective.

Our People
Gerard O’Reilly, Newmarket Partnership, Chartered Accountants
Gerard is a Chartered Accountant with over 25 years working with Privately Owned Companies. He has developed Newmarket over a period of 20 years to advise some of the top privately owned companies in Ireland in Financial management, Strategy, Acquisition and Disposal. Gerard is Managing Partner of Newmarket Partnership.

Gavin Elliffe, Newmarket Solutions. Gavin Elliffe (BA, FCCA, MSc(IT)). Gavin is a qualified Accountant and graduate in The Management and Application of Information Technology from Dublin City University. He has over 10 years experience on all types of accounting and technology platforms working closely with clients to develop their businesses with particular emphasis on the implementation and management of their Information, Operations and Accounting systems.

Clodagh O’Brien, Newmarket Consulting. Clodagh O'Brien is a graduate of Dublin City University with an Honours Degree in International Marketing and Languages. With over fifteen years consultancy and advisory experience, Clodagh’s expertise lies in working with organisations to identify business opportunities and challenges and develop plans to adapt to changing demands.

The Chinese use  two brush strokes to write the word

The CURVE Programme is Newmarket’s way to ensure you deal with the challenges but don’t miss the opportunity

Newmarket Partnership
Unit G9, Calmount Park, Ballymount, Dublin 12, Ireland.

Tel: + 353 1 429 3600
Fax: + 353 1 460 0919
Email: info@newmarket.ie

Gerry O’Reilly gerry.oreilly@newmarket.ie
Gary Moffatt Gary.Moffatt@newmarket.ie
Clodagh O'Brien Clodagh.OBrien@newmarket.ie
Gavin Elliffe Gavin.Elliffe@newmarketsolutions.ie
To talk to us in confidence about your individual requirements, call any of our team today. We also place regular updates on our website on areas such as budget changes, tax regulations and other opportunities to watch out for. Feel free to browse through our site and contact us for more information on any area of interest.




G9, Calmount Park, Ballymount Dublin 12
For More details or to set up an Appointment Contact us at.. info@newmarket.ie or phone (01)4293600
Helping You Achieve Your Goals

Newmarket Partnership, Unit G9, Calmount Park,, Ballymount, Dublin 12   T: 01 429 3600  F: 01 460 0919  info@newmarket.ie